Both of these artists are now very successful with other record labels. You yourself brought Slim Thug to Warner only to see him passed over. It was here that you first launched a model similar to Massive CIA, and even then, this model attracted many offers from other companies.ĭuring your time at Warner, one of your scout apprentices pitched The Killers to Warner for signing, and Warner passed. During this time, MCA asked you to move to Los Angeles and start an A&R research and scouting department for the company. You witnessed the first merger of Polygram and Universal records. LAMusicMagazine: Through managing your own record label, you began working for your first major label, RCA, and later MCA. The deciding factor for me wasn’t any specific event I was driven by passion for what I was doing. I was so passionate about the discovery and recommendation process, I felt (even then) that I could make a difference for emerging artists and talented people in the field trying to start their careers. PAULA MOORE: I think everything I was involved in on my local music scene was what garnered attention of key industry people. What was the deciding factor that made you pursue this particular career path? This label was successful and introduced you to many key industry people. LAMusicMagazine: Prior to your rise to CEO, you progressed from booking agent to starting a record label at 22 years old. I wrote poetry and dabbled in performance art for years. I love to work with and provide opportunities to driven people. I think there are quite a few “somethings” that many people may not know about me, here are a few gems: I’ve had at least 10 failures to each 1 of my successes. So Paula, how are you, and what’s something that many may not know about you? Massive CIA also provides training courses for student interns seeking to establish careers in the music and trendspotting industries. Based on the intelligence they gather, industry agencies make business branding deals and sign new bands to record label contracts. Massive allows interning talent scouts from all over the world to keep collaborative files on emerging artists and trends. Now she’s the CEO and founder of an independent A&R and trendspotting company, Massive CIA (Massive Creative Intelligence Agency). Paula Moore began her career as a booking agent and then as an A&R executive. These are the people that get unsigned bands signed to record labels and placed in branding deals. The more talent that an artist and repertoire representative can sign and the more hit albums that are produced as a result of these efforts, the more professionally successful that A&P rep will be.LAMusicMagazine: For those that are not in the know, A&R means artist and repertoire. The main mission of an A&R rep is to continue securing successful musical artists who record hit albums. The reps are responsible for ensuring that the right music is selected for the recording artist to continue to be successful. In the instances in which the A&R reps work with the artist, they act as a liaison between the recording artist and the record label. Not only do A&R reps work to find local talent, but they also work to find music for existing recording artists. Reps are responsible for finding talent and then may play an active role in ensuring that they actually record an album, the reps managing the artists along the way. This can be a stressful job because many people believe that they have the talent necessary to make it as a recording artist, but it is up to the A&R rep to tell them the truth and to determine if they will have a career in this field or not.Īrtist and repertoire representatives may work for a record label or on an independent basis, but the responsibilities are the same. Reps may find these artists in a variety of ways, including holding auditions to locate the very best talent. We are professional, creative and rewarding.Īn artist and repertoire (A&R) representative works to scope out and hire local talent.
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